Hi 👋, I am a senior Product Designer (UX/UI) with over 13+ years of experience - working for both the public and private sectors. Well versed in problem solving, crafting elaborate Design-Systems in alignment with GDS. Experience of working within Agile frameworks/Scrum environments.
Developed responsive front-end interfaces using HTML5, SCSS (BEM), jQuery, and later ReactJS with Material Ul, Styled Components, and JSS.
Enhanced page load speed by 20% by conducting Lighthouse audits and managing CSS specificity.
Improved design-developer collaboration, resulting in a 30% efficiency boost, by implementing Storybook and Zeplin.
As Lead Product Designer, maintained brand consistency across Ul, marketing, and internal assets; mentored design team members.
Guided UX activities including heuristic analysis, contextual inquiries, persona development, user journeys, wireframing, prototyping, and A/B testing.
Established and sustained an Atomic Design-based style guide for consistent and scalable design delivery.
Preserved brand consistency across UI, marketing, and internal assets for 5+ projects by mentoring the design team at Connex One.
Consulted on and delivered the following projects as part of my role at Connex One
Interactive Media Design provides training on interactive media, such as interactive games and narratives, and social and critical technological aspects at the University of Madeira, in close collaboration with the Madeira Interactive Technologies Institute (M-ITI).